Are you looking to learn more about your audience? Do you have a phenomenal Campaign to run? Use USSD!
USSD (Unstructured Service Supplementary Data) is a GSM technology that is an effective marketing tool as it is familiar to customers, easy to use, and can be used by any cell phone in any region regardless of internet connectivity. Essentially USSD allows for real-time two-way communication between cell phones and an existing program in a network.
The USSD bearer is accessed by calling a number that starts with the asterisk or gate (or hash) characters "*" or "#" and then a combination of numerals, asterisks and finally the gate or hash character "#". If you have dialled *100# before to top up airtime or sent a Please Call Me. That is a USSD! The way USSD works is that a unique number is generated for your company.
At Stouf, we are able to provide a list of available USSD codes that will allow you to communicate with your audience in real time and gain important insights. USSD can be used for competitions, surveys, feedback, sending and recharging vouchers, balance checks, top-ups, data bundles, promotions and locating stores to name a few. There are many different types of applications that a mobile network operator could host.
How it works
USSD works on all phones. USSD rates can differ from 0.20 per seconds to reverse billed for your users. Run anything from competitions to surveys.
Benefits of USSD
USSD works on all phones.
Low cost for your client, and highly cost-effective for to implement and run.
Users can use it anytime, anywhere.
Instantaneous response in real time.
Keep track of and store client response data.
The subscriber does not have to get special SIM cards to be able to access USSD.
Does not rely on internet connectivity or data.
Ideal for any type of mobile phone.
Rapid exchange of data – up to seven times faster than SMS. Its interactive navigation allows for faster two-way communication.
USSD codes work across all your cellular networks.
Easily customised to suit your business needs.
Free SMS2Email – Used by call centres for instant call backs
Download reports 24/7 365 on our online portal www.SIMchat.co.za
Have reports emailed to you at your convenience.
USSD stands for Unstructured Supplementary Service Data.
USSD message starts with an asterisk (*) followed by digits and ends with a hash symbol
80% of subscribers prefer USSD campaigns over email.
One can send 160 characters using USSD.
There are two types of USSD, interactive and informational.
Informational USSD is suited to voting, competitions, and checking balances.
Interactive USSD is suited to surveys and feedback as it allows users to send their own responses.
Let us get your USSD campaign up and running today
If you’d like to find out more about how USSD can work for your business, speak to us. We offer a wide range of cutting-edge mobile data communications solutions to business of all sizes.