Are you looking to learn more about your audience? Do you have a phenomenal Campaign to run? Use USSD!

USSD (Unstructured Service Supplementary Data) is a GSM technology that is an effective marketing tool as it is familiar to customers, easy to use, and can be used by any cell phone in any region regardless of internet connectivity. Essentially USSD allows for real-time two-way communication between cell phones and an existing program in a network.

The USSD bearer is accessed by calling a number that starts with the asterisk or gate (or hash) characters "*" or "#" and then a combination of numerals, asterisks and finally the gate or hash character "#". If you have dialled *100# before to top up airtime or sent a Please Call Me. That is a USSD! The way USSD works is that a unique number is generated for your company.

At Stouf, we are able to provide a list of available USSD codes that will allow you to communicate with your audience in real time and gain important insights. USSD can be used for competitions, surveys, feedback, sending and recharging vouchers, balance checks, top-ups, data bundles, promotions and locating stores to name a few. There are many different types of applications that a mobile network operator could host.