Send bulk SMSs at the drop of a hat using the SMPP protocol!!
SMPP Stands for Short Message Peer to Peer protocol and is the language cell networks use to relay text messages. Essentially, SMPP protocol regulates how an External Short Message Entity (ESME) and cell networks exchange SMSs with a mobile device.
The SMPP protocol acts as an integrator between the ESME and mobile devices, allowing applications and software to send messages quickly and efficiently. This ability to send messages virtually instantly makes SMPP perfect for any business’s marketing campaign as bulk SMSs can be sent to individual numbers or a mass list. The types of messages sent can include anything from promotions to appointment reminders and password reset requests.